Steve Johnson, President and C.O.O. of Tucker Rocky Distributing, Fort Worth, Texas, is pleased to announce the release of the Spring 2012 Speed and Strength brand. Speed and Strength takes street sport apparel to a whole new level with the rollout of the “Hard Knock Life” collection. Featuring helmets, vests and boots that reflect the reality of modern motorcycle culture in America, the “Hard Knock Life” collection expands Speed and Strength’s product range and continues to build our brand momentum.
“Our growth in helmets has been phenomenal,” said Bruce Parker, President of Parker Synergies. “This weekend we’re launching new helmet models like the ‘Top Dead Center’ full face and the ‘Go For Broke’ half helmet at new price points with tremendous value positions, and great graphics that will continue that growth.”
In addition to the launch of the Spring 2012 collection, Speed and Strength athletes will be on hand to sign autographs: 9 time World Champion Rickey Gadson;
3 time XDL Champion Bill Dixon; Red Bull® Stunt Rider Aaron Colton and 19 year old drag racing phenom Dystany Spurlock.
The weekend also marks the premiere of the much anticipated Graves Motorsports high-powered drift video featuring Speed and Strength rider Bill Dixon.
Look for the entire Speed and Strength apparel collection in the Tucker Rocky booth (#107) Friday, February 17th – Sunday, February 19th at the Indy Dealer Expo.