Pinellas Park, Fla., May 9, 2012 – Transitions Optical joined Bell Helmets today to announce joint sponsorship of AMA Pro Road Racer Josh Herrin for the 2012 racing season. The sponsorship creates a unique collaboration between the industry-leading provider of advanced photochromic technology, the world’s most iconic helmet brand, and one of the top talents in the premier professional motorcycle racing organization in North America.
Transitions® adaptive face shields, part of the Transitions line of performance sunwear products, are the company’s first foray beyond ophthalmic lenses. In 2010, Transitions Optical and Bell Helmets partnered to launch the Bell® Transitions® adaptive face shield, which was worn by Herrin when he won the Daytona 200 that year.
“Through our partnership with Bell Helmets, we’ve found the perfect partner in Josh Herrin,” said Grady Lenski, managing director, adjacencies, Transitions Optical. “He’s young, talented and recognized immediate value in an adaptive face shield. We’re happy to help him continue to win and have success in the AMA Pro Road Racing Championship.”
“With so much going through my mind on the racetrack, having equipment that works with me to reduce distractions to an absolute minimum is critical,” said Herrin. “My Bell Star helmet with a Transitions adaptive face shield gives me an edge over the competition.”
“By partnering with Transitions Optical, we’ve been able to offer our sponsored riders something no other helmet manufacturer can – combining the adaptive face shield with a Bell Helmet provides an unparalleled visual advantage on the track,” said Chris Sackett, business manager, Bell Powersports.
Using the same state-of-the-art photochromic technology as in Transitions® everyday lenses, Transitions adaptive face shields automatically self-adjust from clear at night and in low light conditions to dark gray in bright sunlight. The shields eliminate the need for motorcycle riders to carry and switch out two shields.
ABOUT BELL HELMETS
More world champions have worn Bell Helmets than all other helmet brands combined. From Grand Prix racing through the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting sportsmen and women for nearly 50 years.
Bell began as a small auto parts store in a suburb of Los Angeles. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment for auto racing, motorcycling and then bicycling. His commitment to creating great product through a close connection with the sport, along with his trust of and care for the people who worked for him, turned Bell from a one-man operation into a multi-million dollar enterprise.
Roy Richter’s legacy lives on today in Bell’s commitment to racing, quality and innovation.
For more information, visit BellPowersports.com.
ABOUT TRANSITIONS OPTICAL
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.
For more information, visit Transitionssunwear.com or Transitions.com, or contact Transitions Optical Customer Service at 800-848-1506 (United States) or 877-254-2590 (Canada).